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While the rest of the world measures ingredients by weight, the United States measures by volume. For baking, especially, that can be a problem, since the actual amount of flour or sugar you measure in a cup can change depending on how dense you tamp it or how vigorously you scoop it. Therefore, if you want your cupcakes to come out reliably beautiful and delicious every time, the only truly accurate way to measure ingredients is by using a scale. But make sure you stick to one set of measures—metric or imperial—and avoid mixing the two.