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TIPS Chapter 3: Range Planning

As the developer, the range plan is your starting point of a new season. Watch and learn from the merchandiser.

At the early stages, the range plan will change a lot in respect of prices and number of styles. Be patient and flexible.

Some designers ‘over sketch’ by up to 50% on the number of styles compared to the requirements of the range plan. If you see this happening, raise a red flag and be sure to keep raising it at the proto review where the number can be reduced.

Make sure there is a clear price build up for each product group. If you see a gap of more than 3 price points between prices, this should prompt a question, as it means that the range plan isn’t balanced. Don’t be afraid to ask questions if something isn’t clear or doesn’t make sense.

Remember your end customer and pay attention to local market feedback; make sure it is covered in the range plan.