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TIPS Chapter 2: The Concept

Understanding how elements of a concept influence a range is very important for the developer. Watch how the designer works and ask questions to get a clear understanding.

Not every colour in the colourcard is used for a fabric, some are just used for trims, but they are still important to the range.

Having a personal interest in fashion and trends will help you with design and style references, which will be used throughout the creative process.

Don’t be afraid to offer up ideas for colour and fabric sourcing. Developing a range is a collaborative process.

Try to keep a copy of the concept with you throughout the development process so that you have a constant reference point and reminder.