Читать книгу Start & Run an Art Teaching Business - Tanya Freedman - Страница 20

I came up with the name “Jolly Good Art” when I was thinking about what set me apart from the rest of the local art establishments. People remembered me because of my British accent, so I wanted my name to be associated with England. The business name is a powerful marketing tool, and at this point I was already branding both myself and my art studio.

When I asked the students in one of my regular classes what they thought of the slogan “Love of Art Is a Very Good Start,” Rashad, a studious nine-year-old artist, suggested I change it to “Love of Art Is a Jolly Good Start” — to echo the name of the school. I promptly did, greatly appreciating my student’s input.

I hoped that the slogan went hand in hand with my mission statement. My school was to be a place of self-discovery and personal attention, dedicated to all aspects of art, including art appreciation and an understanding of what one can do with various media. I created a simple computer-generated logo of an easel to reflect the informal, fun, and educational nature of the services available.

Start offering your classes after registering your business’s name, but do not rush into creating a logo before you have had a chance to try the name on for size. It may come to you immediately, or it may come to you in the middle of the night like it did to me.

The perfect name is an important branding and marketing tool. It is a potential client’s first point of contact. When you have thought up a few names that you like, I suggest you conduct a business name search in the government databases as well as on the Internet.