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Keep your name short and simple. The shorter the name, the easier it is for potential and current clients to remember. The following list includes some business names I like because they are fun and show what the business is about:

• Movement from Within — a yoga school

• Throwing a Fit — a pottery school

• Your Fired — pottery painting and firing (in a kiln) services

• Gordon of Eden — gardener and tree doctor

• Sew What? — sewing-related services

• Alice Beads — costume-jewelry-making services

Make sure to keep the future in mind if you plan to use your own name as part of the company name. This may make it difficult to sell the business as a franchise. Also some clients may expect you to always be there, rather than having your staff teach them.

When you have come up with your company name, if you are in the US you should make a trip to the local courthouse and file for a DBA (Doing Business As). It costs around $50 and is a simple application to complete.

The government website www.usa.gov will help you get started on all aspects of starting and registering your business in the US. The Small Business Administration (SBA) website (www.sba.gov) will also give you information and tips for registering your business.

In Canada, if you are incorporating your business, you will need to do a name search. In some provinces you can go online and do a search through the NUANS system (Newly Updated Automated Name Search), while in others you will need to complete a name reservation or approval request form through your local government registry. For more information you can go the government’s Canada Business website at www.cbsc.org.

Make sure you research your state or province’s requirements for business, including name registration, permits, and licenses. In the US, you will need to contact the IRS to acquire an employer identification number (EIN), which is similar to a social security number for businesses. In Canada, you will need to contact the Canada Revenue Agency (CRA) to acquire a business number (BN).