Читать книгу Medical Communication: From Theoretical Model To Practical Exploration - Tao Wang - Страница 5

About the Authors

List of Contributors

Part IGenerality

Chapter 1Definition and Characteristics of Medical Communication

1.Definition of medical communication

2.Relationship between medical communication and medical science popularization

3.Relationship between medical communication and health communication

4.The characteristics of medical communication

Chapter 2Basic Model of Medical Communication

1.The model of science communication

2.Medical communication model

3.Relationship between medical communication and medical research

4.Case analysis

Part IIDoctor–Patient Communication: Medical Communication in the Clinic

Chapter 3Basic Models and Characteristics of Doctor–Patient Communication

1.Medical models

2.Doctor–patient relationship model

3.Process and characteristics of doctor–patient interpersonal communication

Chapter 4Principles and Skills of Doctor–Patient Communication

1.Principles of doctor–patient communication

2.Skills of doctor–patient communication

3.Skills of nurse–patient communication

4.Skills of medical technician–patient communication

Chapter 5Challenges and Countermeasures of Doctor–Patient Communication in the New Period

1.Status, challenges, and responses of doctor–patient communication

2.The “Dr. Internet” phenomenon and responding measures

3.The “Dr. Grandma” phenomenon and responding measures

Part IIIMedical Communication for Specific Populations

Chapter 6Health Education, Health Promotion, and Health Management

1.Health education, health promotion, and health management

2.Healthy behavior model

Chapter 7Health Education, Health Promotion, and Health Management Process

1.Needs assessment

2.Implementation of health education and promotion plan

3.Effectiveness evaluation

4.Process of health management

Chapter 8Cases of Medical Communication to Specific Populations: A Case Study of Osteoporosis

1.Influencing factors of osteoporosis

2.Living habit

3.Aspects of behavioral intervention

4.Summary and discussion

Part IVMedical Communication for the General Public

Chapter 9Medical Communication for the General Public

1.Demand for and current situation of medical science popularization of the general public

2.Medical communication model for the general public

3.Three levels of medical communication for the general public

Chapter 10Science Popularization Principles and Skills of Doctors, Nurses, and Technicians

1.The principle of popularization of science for medical personnel

2.How to write medical science articles

3.How to make contact with traditional media

4.How to control the public opinion of the epidemic situation

5.How to choose what to spread

Part VPractice

Chapter 11Medical Communication Practice — Taking “Da Yi Xiao Hu” Medical Communication Think Tank as an Example

1.The construction of “Da Yi Xiao Hu” medical communication think tank

2.Dissemination and community comments

3.Development of “Da Yi Xiao Hu”

4.Summary

Chapter 12Medical Communication Scenarios in Different Contexts

1.Scenarios of communication in clinics

2.Cases of communication in community and public occasions

3.Medical communication in work place

Chapter 13Exploration of Innovative Medical Communication

1.Cases of new media and We Media communication

2.Talk shows in the science popularization of health and medical knowledge