Читать книгу Million Dollar Micro Business - Tina Tower - Страница 16

Often it's not coming up with an idea for your first digital course product that's the challenge; it's choosing just one. People I work with constantly tell me about all the different, sometimes overlapping courses they're going to create. I've shared my first steps already, so you know I started three completely different businesses while trying to discover what I really wanted to do. But I gained traction only when I finally picked just one, starting small and allowing it to grow and evolve.

You've picked up this book, which means you're already interested in online courses and have probably been looking around at them. Maybe you've listened to some podcasts and heard some success stories too. My goal with this book is to persuade you that it's possible to create a million dollar business based on your existing expertise and to show you how to put it all together, ready to launch it out into the world. But I don't want to give you a bum steer. I don't want you to think that when you go live with your gorgeous new website the dollars will come rolling in so thick and fast you won't be able to count them.

Overnight success is possible, but my gosh it's rare. What a digital business does is it allows you to scale and leverage, and it absolutely accelerates your success, enabling you to reach your goals way faster than anything you'll see in a traditional business.

I was talking to someone who runs a course teaching people how to do gorgeous hand lettering. She put everything together in under a month, launched it out into the world … and got 23 people to buy her product. She was devastated. She'd wanted 100 people for her first course launch. Where that particular goal came from I don't know, but let me tell you, 23 clients for a brand-new online business is something to happy dance about. Once you've started, you can take that experience and build on it.

A digital business gains traction and compounds fast. When you first launch, people who don't buy will at least know about you. Thanks to social media, word spreads rapidly, so, from your first year's performance, if you maintain consistency and keep showing up and adding value for your audience, you'll continue to grow month on month.

If you're looking at how to begin, my advice is to start with what you know. Ask friends and family, ‘What do you think I'm best at?’ If you're going with what you already know, your credibility in that area is probably already established.

So start small. Your business, like the chapters that follow, won't stay small for long!