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5.8e An additional revenue stream = Profit

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In-store roasting means you are adding an additional profit center to your coffee bar: wholesale. Because you aren’t paying someone else to roast your coffee for you and you are paying only $3 or $4 per pound (including shipping, handling, brokerage, and exchange rates), you can afford to offer discounts competitive with other coffee roasters to wholesale customers.

You can supply wholesale coffee from your business to:

• Bars serving coffee

• Businesses serving coffee

• Cafés and restaurants

• Car repair shops serving coffee

• Coffee bars

• Coffee shops

• Corner stores

• Gas stations serving coffee

• Hairdressers serving coffee

• Hotels and motels

• Offices

• Supermarkets

Start & Run a Coffee Bar

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