Читать книгу Start & Run a Coffee Bar - Tom Matzen - Страница 41

We recommend you make custom roasting the heart of your business. Because you will be roasting in small quantities (assuming you decide on a roaster/retailing concept), you will be able to offer not only fresh roasted coffee beans but also custom roasted beans. Custom roasting means blending and roasting to the individual tastes of a customer. A customer may order, for example, a blend of Guatemalan and Peruvian beans roasted to a medium-dark roast.

Custom roasting also means you can develop signature blends for your wholesale accounts. A large restaurant or hotel may want to market the coffee you provide them as their own blend. A hotel in Vancouver for example, may want to call one of its variations the “Vancouver Hotel Breakfast Blend” and promote the coffee in its hotel rooms and on its restaurant menus. With a small batch roaster you will be able to provide this marketing opportunity to wholesale accounts.

A custom roasting service will be a key selling feature for all the bean business you do.