Читать книгу The New IQ: Use Your Working Memory to Think Stronger, Smarter, Faster - Tracy Alloway - Страница 28

In our I want it now society, we want immediate satisfaction. Our quest for the fleeting thrill we get from an impulsive purchase or from eating an entire bag of chips when we’re on a diet, relegates working memory to the sidelines of the decision-making process. This is why we so often opt for smaller, more immediate rewards rather than waiting for bigger and better things, like a fat bank account, or a slim waistline.