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Throughout history, businesses have faced significant challenges that threatened their relative success and even their existence. In addition to economic cycles, competition, and regulations, significant challenges frequently faced by businesses include having accurate and timely data about:

● Who their customers are

● What their customers' needs are

● How their customers make purchasing decisions

● How to reduce the cost of products and the cost of servicing their customers

The enterprise that successfully unlocks the data necessary to make timely, accurate decisions about these challenges is better equipped to create sustainable, profitable growth.

Every company, regardless of the segment of the market that they sell to, is challenged to make sense of large amounts of historical and live data across their various data sources. There are a number of barriers that impair a company’s ability to effectively connect the dots between mission-critical processes and make timely decisions that positively affect sales, operating income, return on investment (ROI), and cash flow. Because of this reality, business intelligence and analytics are critical areas for technology investment.

There can be significant barriers to successful decision making in a variety of business scenarios, including:

● Manual processes —Management reporting using cumbersome spreadsheets that are labor intensive and too slow.

● Functional and data silos —The need to integrate information across key functions and multiple locations makes the process even slower.

● Fragmented view of the business —There is no ability to easily and accurately create a corporate-level, single-view dashboard of the business in a timely manner.

● Data quality —Data correctness across different data sources is in question, resulting in significant time spent reconciling data from various sources.

Do these barriers sound familiar to you? These barriers affect the accuracy and timeliness of connecting critical business processes, which impact customer-facing activities, and ultimately impair the enterprise’s ability to optimize sustainable profitable growth.

Perfect Information Costs Too Much!

We all know that perfect information always costs too much! However, being able to access data from a variety of data sources within your IT architecture and the Internet – being able to format it and share it with your associates within research, marketing, product development, sourcing, manufacturing, sales, service, and finance in a timely manner – is priceless!