Читать книгу QlikView Your Business - Troyansky Oleg - Страница 5

The business problems and the QlikView techniques introduced in this book are universal and can be applied to a variety of companies and industry segments. We used a fictional company called Q-Tee Brands for the examples in the book.

Q-Tee Brands focuses on manufacturing and distributing high-quality shirts, including dressy shirts, polos, and T-shirts, and it maintains a number of well known brands such as Q-Tee Baby, Q-Tee Mommy, Q-Tee Daddy, and Q-Tee Golf.

The company needs our help in analyzing sales, profitability, and inventory, in order to support their strategic goals of growing revenues and profits.

As with any textile company, Q-Tee Brands is managing their products using the attributes of style, size, and color, and it’s essential for them to understand the dynamics of sales, profitability, and inventory based on those key attributes.

Now, let’s step back and admit that this book can’t possibly represent all the complexities of a real-life business environment and a real-life business system. For the purposes of this educational environment, we built a “straw man” of a company, with a simplified straw man of the data set. This is the classroom version of business analytics. Real life is infinitely more complex and demanding.

The methods and techniques described here, however, are very much real. Understanding and applying these techniques to your real-life environment will enable you and your team to develop powerful analytic solutions to your real-life business challenges.