Читать книгу Bridge – unique technology of business. How to become the most successful in the Real Estate market with support project “Indvizh” - Валентин Фрост - Страница 6

This book talks about how you can make a profit in various ways.

One of these ways is to find large real estate objects with further division into premises. It is not necessary to immediately plunge into the processes of separation. You can gradually enter projects by providing such objects to those companies that are engaged in the partition. Transferred the object – received a commission. In the process, you will gradually grow into an independent project, but first you need to find the object itself.

Now I’ll tell you about a new term that will definitely come in handy for you:

Farming (from the English farm – “farm”, farming – “cultivation”) in our project is work on your own territory. It can be territorial and/or segmental (hotels, guest houses, private houses or commercial real estate, etc.).

The advantage of this method is the fact that once you start to become known as a specialist in your area (region), it will be very difficult for other agents or the whole company to force you out of your market.

How should one properly “cultivate”?

A. Determine the geographical boundaries of your local market and describe it.

The optimal volume is considered to be from 50 to 300 of real estate properties.

B. Define a segment.

You can choose the economy segment of the market and sell large real estate objects, dividing them into shares, at low prices, or take on commercial real estate and re-concept (change the concept) and sell commerce by apartment, positioning the object as a business class.

It makes no difference to you how you receive your money. Investments in real estate will always exist as long as this world exists. The most important thing is for you to choose your own market segment and work with those clients with whom you would like and know how to work. By segmenting your funnel, you will be able to identify who owns this type of property. Contact them and try to build a business relationship.

B. Thoroughly study the real estate market in your area.

Explore your area. You need to know the price level in the area in order to put your property on the market at the right price.

The right price is the price at which the property will be bought.

The ability to conduct market analytics and negotiate based on this analysis will be your competitive advantage.

G. Study the infrastructure of the area.

Social and cultural facilities are of great importance:

▪ Hospitals and polyclinics (for children and adults)

▪ Kindergartens and schools

▪ Fitness clubs and swimming pools

▪ Stadiums, sports facilities

▪ Restaurants and shops

▪ Car services and parking

▪ Beauty salons, children’s centers, as well as other infrastructure facilities of the district

Check out the Community Forum.

D. Explore the territory relative to the object within a radius of approximately 15—20 minutes on foot, as well as by car and always by public transport. Find out the features of transport accessibility.

E. Work on the “farm” systematically, build relationships.

Connect different channels for obtaining information, make contacts. Farming efficiency secret:

Thoroughly study your territory, actively maintain and develop contacts. Let everyone know that you are the best specialist in your area!

Life hack

Objects long gone from the real estate market that were on the market, but were not sold for a certain period of time, because they were withdrawn from sale by the owners.

Such objects can always be found by carefully tracking the databases and by forging partnerships through their old communication channels.

It is also possible to conclude an agreement a few years after the removal of the object from the sale.

Phone calls and personal meetings with the owners of such real estate can be an effective way to quickly create new projects. To do this, a large package with information about your services, your team, as well as a well-executed presentation should be prepared.

Do not stop only at those objects that are now on the market. Keep a constant search and find “old new” objects!