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Chapter 2 HOW TO START
2.3. Social network
ОглавлениеIt is an ideal supplier of the partners and investors, but only if you use them correctly.
Facebook1, V- Kontakte, Odnoklassniki, and Instagram2 are suitable for your activities. But keep in mind that they all have a different target audience.
In addition, in order for your page to start bringing money “to the house”, you must do the following:
A. If you use a personal page for the work, clean it thoroughly.
Photos for personal use and vulgar jokes are not allowed. Minimize the number of hippos, cats, posts about all kinds of socionics and family psychology. All of this can alienate your potential customers.
B. The best option is to start a professional page for the work. In this case, each of its elements should work for your image.
C. Make publications on your page daily. Publications must be in interview format. Interviews should be recorded with all market participants: with realtors, with sales managers, with heads of sales departments or real estate agencies, with developers or with owners of big real estate.
Publications can be devoted to the intricacies of your activities, the situation on the real estate market, the opening of new malls and other interesting events in your region.
D. Encourage customers to leave positive feedback about your work on your page. This will increase the level of confidence your potential customers have in you. Do not ignore requests for advice, always respond to messages in the “private messages”!
Specify the address of the professional page on a social network on a business card.
1
Organizations banned on the territory of the Russian Federation
2
Organizations banned on the territory of the Russian Federation