Читать книгу A Customer-oriented Manager for B2B Services - Valerie Mathieu - Страница 16

From a more social perspective, a number of empirical studies have sought to establish a relationship between a company’s customer orientation and the work attitudes of its employees. These studies have focused on variables such as job satisfaction, organizational commitment and involvement. Strong links between customer orientation and these variables have been consistently shown. Customer orientation would build esprit de corps among employees, greater job satisfaction as well as greater commitment⁵.