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There was a time when businesses used individual applications to perform several business functions like marketing, field service, project service, customer service, operations, and finance. No one ever imagined how difficult and time‐consuming it would be to navigate from one application to another and maintain large amounts of data that were growing every second.

For digital transformation to happen, we needed an intelligent system that can be molded to all businesses and has the agility to evolve and expand as the business changes. Such a system can consolidate individual apps that you use for customer service, sales, or field service; can be easily deployed and customized; and, most of all, can provide a unified experience.

Here comes Microsoft Dynamics 365. It is a set of cloud‐based business applications, such as components of customer relationship management (CRM) and enterprise resource planning (ERP), along with productive applications and artificial intelligence tools, all together in one platform. Dynamics 365 brought an end to information silos between the CRM and ERP, all because of a shared business database known as the Common Data Model, which helps you to overcome obstacles between critical business platforms and make your data work together.