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Special thanks go to Haze Humbert, former Wiley Executive Editor, who urged me to write a fifth edition of Media Selling and to current Executive Editor, Todd Green, who has been so patient and supportive through several missed deadlines. Kudos to Wiley project manager Ajith Kumar and to the meticulous copy‐editor Katherine Carr for making me seem like a much better writer than I really am.

Buckets of kudos and thanks go to my two co‐authors, Bill Lederer and Brian Moroz; a fifth edition of Media Selling would not have been possible without their insights and expertise. And thanks to Scott Pompe of the Austin American‐Statesman for his multiple insights into best practices in local cross‐platform selling, to John Zimmer of Zimmer Marketing Group for his team’s insights in local cross‐platform selling, to Leo MacCourtney of Katz Television, to Tim Warner (no relation) of WRTH‐TV in Indianapolis, and to Zorik Gordon, co‐founder of Reach Local for being so candid in my interviews with them. Also, thanks to Will Warner for designing some of the coolest graphics in the book.

The book was also guided by the thoughtful reviews of several of my academic colleagues, and I would like to thank them for their efforts and encouragement.

Charles Warner

New York, August 2019