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Charles Warner teaches in the Media Management Program in the School of Media Studies at The New School in New York. He is also the Goldenson Chair Emeritus at the University of Missouri School of Journalism.

Until he retired in 2002, Charlie was Vice President of AOL’s Interactive Marketing division. Before joining AOL, he was the Goldenson Endowed Professor at the Missouri Journalism School for 10 years where he taught media management, media economics and finance, and media sales, and where he created and ran the annual Management Seminar for News Executives.

Charlie has also served as a management and sales consultant and trainer for CBS, ABC, ESPN, MTV, TCI, Fox, AH Belo, Hearst Magazines, Microsoft’s MSN, Cox Cable, The Hyperfactory, and many other major media and online companies. He has also been VP, General Manager, of WNBC‐AM (now WFAN) in New York, WMAQ‐AM (now WSCR) and WKQX‐FM in Chicago, WWSW‐AM and WPEZ‐FM in Pittsburgh, and CBS Radio Spot Sales.

William A. Lederer co‐founded and serves as Chairman and CEO of iSOCRATES, the Global leader in Programmatic Resource Planning and Execution™ that serves publishers, marketers, agencies, and their suppliers. iSOCRATES has two lines of business: Strategic and Operations Consulting and Managed Services (Managed Service Platforms and Business Process Outsourcing). The company is owned by its employees, is headquartered in Saint Petersburg, Florida, and has its global delivery center in Mysuru, Karnataka, India.

Previously, Bill founded and served as Chairman and CEO of MediaCrossing Inc., a pioneering programmatic media trading company. Prior to MediaCrossing, he was CEO, Kantar Video, a global online and mobile video data, measurement and analytics innovation unit of Kantar, a global media and market research holding company of WPP Group. He also served as a board member of WPP Digital and of Kantar Digital. Bill had been Global Chief Development Officer and COO of North America at Kantar Media Audiences (formerly, TNS Media Research), and earlier VP, Corporate Development at Kantar Media (formerly, TNS Media NA). He was the Founder of Art.com, the leading e‐commerce retailer, which he sold to Getty Images where he led as CEO of its Consumer Division.

Bill is an Adjunct Professor in the graduate Media Management Program in the School of Media Studies, The New School in New York. He is author or co‐author of four Wiley texts on media selling or finance, including this 5th edition of Media Selling.

Brian Moroz is a senior creative strategist at Google. He has held several positions there during his decade‐plus tenure both in the sales and agency groups and in the sales training group where he led North American new hire training in New York for all new employees.

Brian has particular expertise in strategic planning for complex online marketing campaigns and is expert in online video, search, and display as well as emerging technology in the digital media space. His current focus is on understanding how Google users interact with and take value from online marketing.

Previous to his work at Google, Brian worked in a postgraduate MBA startup and in finance. He has worked in the US and in Europe with consulting roles in Asia and was an Adjunct Professor in the graduate Media Management Program at The New School in New York.