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Strategies are long‐term, overall operating concepts and principles that guide actions toward stated objectives. In order to achieve the above sales objectives, salespeople should follow these sales strategies:

1 Create value

2 Research and develop insights into prospects’ and customers’ problems, challenges, pain points, and competitive positioning

3 Become an expert about how your medium works and solves marketing and advertising problems

4 Become the preferred supplier

5 Innovate