Читать книгу Media Selling - Warner Charles Dudley - Страница 66

Now that you have a foundation consisting of the assumptions about and approaches to digital‐era media selling, you need to know how to apply them to different types of selling.

There are two basic types of selling: missionary selling and service selling. Successful salespeople must apply a selling‐as‐educating approach to whichever type of selling they are engaged in. Often salespeople are described as hunters or farmers depending on the type of selling they do.