Читать книгу Media Selling - Warner Charles Dudley - Страница 85

1 What are the three old and four new assumptions that this book makes about media selling?

2 What are the elements in the AESKOPP approach to selling?

3 What are the four approaches for the digital era?

4 What is the difference between tangible and intangible products?

5 What is the mission of a sales organization?

6 What are the four objectives of a sales organization?

7 What are the five strategies, three key tactics, and three related functions of a media salesperson?

8 What is the difference between missionary and service selling?

9 What are the two types of customers, and what are the differences between them?

10 What are the main differences between what direct clients and agency buyers want?