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1 Auletta, Ken. 2009. Googled: The End of the World As We Know It. New York: Penguin Press.

2 Blanchard, Ken and Bowles, Sheldon. 1993. Raving Fans. New York: William Morrow.

3 Dixon, Matthew and Adamson, Brent. 2011. The Challenger Sale: Taking Control of the Customer Conversation. New York: Portfolio/Penguin.

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6 Pink, Daniel. 2011. Drive: The Surprising Truth About What Motivates Us. New York: Riverhead Books.

7 Pink, Daniel. 2012. To Sell Is Human: The Surprising Truth About Moving Others. New York: Riverhead Books.

8 Stewart, Tom and O’Connell, Patricia. 2016. Woo, Wow, and Win: Service Design, Strategy, and the Art Of Customer Delight. New York: Harper Collins.

9 Weinberg, Mike. 2013. New Sales Simplified: The Essential Handbook for Prospecting and New Business Development. New York: AMACOM.