Читать книгу Media Selling - Warner Charles Dudley - Страница 55

Effective selling is a lot more than just building and managing relationships; it requires being an expert about how your medium or product works and solves marketing and advertising problems. Effective selling requires being an expert in teaching prospects how to use your medium, tailoring your proposals to the needs of your prospects, and taking control of the sales conversation in order to give insights into how your solutions work.