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1.1 Terminology
ОглавлениеThere are many ways to describe the integration of environmental, social, and economic development challenges and opportunities into a project. Here are some of the most common terms:
Sustainability
Sustainable development
Responsible development
Corporate citizenship
Corporate social responsibility
Creating shared value
Although there are subtle differences in definition, all of the terms are basically capturing the same concepts. This book uses the term “sustainability,” but project teams can and should use whatever terminology allows them to create a better project. If your organization or industry primarily uses other terminology, then it is best to stick with what is familiar and accepted. Managing sustainability on major projects is hard enough without trying to introduce new terminology to your organization or industry.