Читать книгу Integrating Sustainability Into Major Projects - Wayne McPhee - Страница 14

Value creation on major projects is traditionally assessed by a strict financial analysis: Was the project delivered on-budget? These days, most organizations and financial institutions are evolving how they see “value.” And they are now incorporating concepts of brand and reputation, risk minimization, and responsible investing into the evaluation of an organization's or project's success.

Project sustainability efforts are often seen as an additional cost, a negative line item on the project budget. If managed properly, however, sustainability becomes a critical component of creating value out of the project.

Sustainability programs can:

 Drive innovation that can reduce overall project costs.

 Reduce the risk of project delays that can increase budgets and delay revenue generation from the finished project.

 Help secure and maintain community support that can streamline approvals.

 Reduce project risks, which can improve access to capital and lower financing costs.

 Create a better, more attractive project that draws potential buyers and increases project valuation.