Читать книгу Integrating Sustainability Into Major Projects - Wayne McPhee - Страница 17

Whether the organization is considering a future expansion to the current project or developing other projects in the future, it is critical to maintain a strong reputation and build community support. With the expansion of social media to all corners of the world, issues at one site can damage the ability of the organization to pursue projects at new locations. Communities located near a new project site might not know the organization but can quickly find out how they have performed on other projects. With this knowledge they can take action either to protect their community by blocking the new project or to welcome an organization that has proven it can develop sustainable projects.

A strong sustainability program can ensure that the project helps the organization build credibility and a reputation to support the success of the current project and to ensure that the organization is well-prepared for future projects.