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TIP: “DART” MODEL FOR CO-CREATING VALUE
ОглавлениеThe four elements of the DART model are:
Dialogue: Dialogue includes two-way communication (rather than a one-way flow of information), shared learning, and collective problem solving. Project teams need to approach stakeholders as partners in problem identification and problem solving, and not as barriers to be managed. Communities need to engage in the process to create value for their community.
Access: Ensure that stakeholders have access to the project team and, in particular, to the right people in the team. This includes active engagement through meetings and participation in the local community. One of the keys to ensuring good access is to ask stakeholders how they would like to communicate and offer them opportunities to try out different methods.
Risk Assessment: Risk encompasses not just the potential for harm to the local community but the perception of potential harm. Everyone on the project team should understand that the community's perception of risk is important and should be treated with respect, rather than dismissed as a lack of understanding.
Trust and Transparency: The project team controls most of the information about the project, so the local community may feel that they are being misled about the potential negative impacts of a project. Establishing trust requires transparency and honesty so that all players can understand the potential impacts and work together to co-create solutions to these challenges. To ignore or downplay potential impacts not only damages trust but also shuts down any potential for creating solutions and shared value.