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1. For a lively discussion of the most profound and productive lessons of the Internet boom, see the interview by George Anders, “Marc Andreessen, Act II,” Fast Company (February 2001). Another valuable interview is “On the Record: Marc Andreessen,” San Francisco Chronicle, December 7, 2003. For helpful background on Tellme, see “A Telemarketer You Can Talk To” by Steve Rosenbush, BusinessWeek, June 22, 2004, and “Tech IPOs: Here Comes the Next Wave” by Justin Hibbard, BusinessWeek, March 7, 2005.

2. For a soft-spoken guy who doesn’t seek attention, Craig Newmark attracts plenty of it. Here is our list of the best writing about the company: “Craig$list.com” by Ryan Blitstein, San Francisco Weekly, November 30, 2005; “Guerilla Capitalism” by Adam Lashinsky, Fortune (November 29, 2005); “Web Board Craigslist Makes a Name for Itself ” by Janet Kornblum, USA Today, September 28, 2004; “Craig’s To-Do List: Leave Millions on the Table” by Matt Richtel, New York Times, September 6, 2004; and “The Craigslist Phenomenon” by Idelle Davidson, Los Angeles Times Magazine, June 13, 2004.

3. For an unblinking assessment of the turmoil facing the toys and games business, see “More Gloom on the Island of Lost Toy Makers” by Constance L. Hays, New York Times, February 23, 2005. For a case study on the birth and growth of Cranium, see “Inside the Smartest Little Company in America” by Julie Bick, Inc. (January 2002). For some philosophy on fun, families, and the Cranium formula, see “The Play’s the Thing” by Clive Thompson, New York Times Magazine, October 28, 2004.

4. The Wall Street Journal’s Jim Carlton revels in the company’s Silicon Valley sensibilities in “Taking Lessons from a Tech Book,” June 2, 1999. In “Building the New Economy” (Fast Company, December 1998), Eric Ransdell offers a must-read for anyone interested in DPR. After the company won a Sacramento Workplace Excellence Award, the Sacramento Bee provided a smart take on how DPR works in “Looking Up” by Loretta Kalb (April 1, 2004).

* Not that Netscape should be thought of as a failure. The acquisition by AOL, when finalized, was valued at $10 billion—not a bad price for a company that was less than five years old.

* In a neat twist, Microsoft paid to acquire McCue’s company. In March 2007, the Redmond-based giant announced a deal worth a reported $800 million.

* As impressive as these figures seem, they’ll be out of date by the time you read them. Craigslist is growing so fast, in so many places around the world, that it’s almost impossible to publish data about the operation that isn’t obsolete by the time it appears in print. Fortunately, the site itself maintains reasonably up-to-date statistics for those who are interested.

* Fans of Jim Collins’s will notice the obvious influence of his ideas at DPR. The company’s founders spent time with the celebrated business guru early on in the company’s history and worked to apply many of the ideas from Built to Last as they built their organization. It’s a fascinating case study—translating timeless ideas honed at blue-chip companies, from 3M to Disney, to a young company in the rough-and-tumble world of commercial construction.