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William Taylor
Mavericks at Work: Why the most original minds in business win
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Читать книгу Mavericks at Work: Why the most original minds in business win - William Taylor - Страница 7
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PART ONE
Rethinking Competition
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Оглавление
Mavericks at Work
Страница 2
Contents
Страница 4
The Maverick Promise
NOTES - INTRODUCTION
THE MAVERICK PROMISE
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Not Just a Company, a Cause: Strategy as Advocacy
WHAT IDEAS DO YOU STAND FOR? STRATEGY THAT MAKES A STATEMENT
INNOVATION THROUGH AGITATION—STRATEGY ON THE EDGE
WHY ME TOO WONT DOSTRATEGY AS ORIGINALITY
NOTES - CHAPTER ONE
NOT JUST A COMPANY, A CAUSE: STRAEGY AS ADVOCACY
Страница 14
Competition and Its Consequences: Disruptors, Diplomats, and a New Way to Talk About Business
COMPETING BY
NOT
COMPETING—THE BUSINESS VALUE OF “NERD VALUES”
WHAT YOU THINK SHAPES HOW YOU TALK—CREATING A STRATEGIC VOCABULARY
WHAT IT MEANS TO SUCCEED—BUILDING THE FUTURE BY REBUILDING AN INDUSTRY
NOTES - CHAPTER TWO
COMPETITON AND ITS CONSEQUENCES: DIRUPTORS, DIPLOMATS, ADN A NEW WAY TO TALK ABOUT BUSINESS
Страница 20
Maverick Messages (I): Sizing Up Your Strategy
NOTES - CHAPTER THREE
MAVERICK MESSAGES (I): SIZING UP YOUR STRATEGY
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