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1. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen (Harvard Business School Press, 1997). See also The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen and Michael E. Raynor (Harvard Business School Press, 2003).

2. For more background on the distinctive sense of purpose at Whole Foods, see two articles by Charles Fishman (“Whole Foods Is All Teams,” Fast Company, April-May 1996, and “The Anarchist’s Cookbook,” Fast Company, July 2004), along with “The Virtue in $6 Heirloom Tomatoes” by Jon Gertner, New York Times Magazine, June 6, 2004. The company’s Web site offers a presentation by CEO John Mackey called “Creating a New Business Paradigm,” which explains his mind-altering perspective on the ideas that drive the company, from the “paradox of shareholder value” to the power of “creative love” in business (www.wholefoodsmarket.com/investor/presentation_ SAR. html).

3. See “Banking on America” by Richard Tomlinson, Fortune (November 24, 2003).