Читать книгу The Digital War - Winston Ma - Страница 20

There is no longer a single, one-size-fits-all definition of the Chinese consumer. The key to all industry sectors is to personalize products and services to serve the varying needs and demands of millions of Chinese consumers. In this chapter, the case studies of Hema “new retail”, Pinduoduo C2M social e-commerce, and “Big Data” movies are all successful examples of consumer data-driven OMO (online-merge-offline) models. E-commerce giants such as Alibaba and JD.com had acquired “bricks-and-mortar” stores way before Amazon had acquired Whole Foods. Now they set up fully “digitalized” stores to integrate online and offline operations and data.