Читать книгу The Digital War - Winston Ma - Страница 21

This chapter covers the digital entertainment revolution in China, where average users, or fans, are at the center of the fans economy. New social media platforms are pivoting from “elite”-centered community toward the untapped grassroots crowds derived from smaller cities, younger age, lower social status, and less glamorous-looking groups. Numerous examples of the new fans economy are examined: the bullet screen of Bilibili, the boom of online novels, the revival of Weibo (China's Twitter), the struggles of video streaming sites like Youku and iQiyi, and the rise of short-form video platforms like Tik Tok and Kuaishou.