Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 46

Companies often are blind when trying to create target audiences. They feel like they already know who their target audience is, instead of conducting independent audience research.

Assuming who your audience is and what they like can cause your gamification marketing campaign’s content and strategy to seriously miss the mark. You could experience the following:

 Poorly judged creative decisions

 An unengaging campaign style and personality

 Misjudged promotional strategies

 A campaign that doesn’t resonate with your audience

Although you may already have a detailed image of your target audience in mind, actively challenge your thought processes. This means gathering hard evidence to substantiate your thoughts. When you do this, you’re in the best possible position to offer value to your audience.