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You can access LinkedIn Analytics through your company page, which shows you all the social media data going into your LinkedIn page. Here are the top metrics to look out for:

 Interactions: The number of comments, likes, and shares your posts and overall company profile have received over a period of time

 Clicks: The number of clicks on your posts and on your company page

 Engagement: The number of interactions compared to the number of impressionsFIGURE 3-3: Twitter Analytics helps you break down your key data to help you understand which types of posts resonate with your audience.

 Followers: The number of new followers, which includes any that came through a sponsored post

 Impressions: The number of times your posts were visible to other LinkedIn users