Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 48

By knowing your target audience, you can maximize the results of every campaign launch. This means that as you launch more gamification marketing campaigns, you’ll find that it’ll take less effort, giving you the opportunity to grow and evolve your audience comfortably.

How do you even know what your target audience might look like? Instead of going through experimentation and trial and error, you should look to your existing, loyal customer base. Also, a large portion of the audience who will visit your campaign will be people like your existing customers. Defining these customers can help you refine your campaign’s messages to deliver a more personal experience.

You’ll gain the following benefits by successfully targeting your gamification marketing campaign to existing customers:

 You can tailor your campaign’s content to ensure that it will appeal to the right people.

 You can gain a better understanding of the needs of your audience.

 Your campaign will provide a more beneficial and engaging experience.

 There will be a higher rate of conversions and call-to-action (CTA) engagements within your campaign.