Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 22

When you’re just starting to think about developing a gamification marketing campaign, you’ll be glad to know that you have lots of options! But the options may be overwhelming. There is no definitive list of all the options at your disposal, but over many years working with many clients, I’ve come up with ways to make sense of all this information. And that’s what this section is about.

Here, I introduce you to the six game types you have to decide on:

 Classic

 Enterprising

 Disrupting

 User experience

 Contributing

 Community

In the following sections, I walk you through each of these game types in greater detail.