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Zarrar Chishti
Gamification Marketing For Dummies
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Gamification Marketing For Dummies® To view this book's Cheat Sheet, simply go to
www.dummies.com
and search for “Gamification Marketing For Dummies Cheat Sheet” in the Search box. Table of Contents
List of Tables
List of Illustrations
Guide
Pages
Страница 8
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Gamifying Your Marketing Strategy
Seeing What Gamification Can Do in Marketing
Understanding gamification
Gamifying your marketing
Looking at some examples of gamification
Understanding How Gamification Differs from Other Online Marketing Tactics
Looking at the advantages of gamification
Taking your current user experience to the next level
Stepping Up Your Current Marketing
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Getting to Know Gamification Models
Exploring Your Options
Discovering game types
Classic
Enterprising
Disrupting
User experience
Contributing
Community
Creating the Perfect Gamification Campaign Settings
Choosing the right game for your audience
Determining duration and frequency
Avoiding the Big Mistakes
Depending on desktop
Going rogue
Complicating the gameplay
Creating too many rewards
Misusing game mechanics
Banking on virality
Creating a campaign that can’t be played at work
Assuming your audience will understand games
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Identifying Your Target Audience
Defining Your Audience
Throwing out everything you think you know about your audience
Conducting research to find your audience
Taking a Closer Look at Your Current Customer Base
Establishing existing data points
Tailoring for B2B
Mining Your Social Media Accounts
Identifying key data points
Tracking unique metrics from each platform
Facebook Insights
Instagram Insights
Twitter Analytics
LinkedIn Analytics
Choosing meaningful social media data versus vanity metrics
DON’T IGNORE THE SILVER SURFERS
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