Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 51

Your existing social media data can provide in-depth insights on strategy and growth for your gamification marketing campaign. Social media data is the collected information from all your social network channels that show how your users share, view, and engage with your company.

In this section, I look at how to target the key data points in your social media data, and then look at a few individual social media platforms. Then I look into the difference between meaningful social media data versus useless vanity metrics.