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Instagram Insights provides in-depth key data metrics broken down into two sections — one focused on your individual posts and the other on your profile as a whole. Here are some of the key data metrics to capture:

 Account Impressions: The number of times your posts and stories were viewed

 Total Reach: How many unique accounts have viewed your posts and stories

 Website Clicks: The number of people who have clicked the website URL in your profile

 Profile Visits: The number of people who have clicked to view your account page

 Post Likes: The number of likes your posts have received

 Post Comments: The number of comments accumulated on any given post

 Posts Saved: The number of times your posts have been saved

 Follows: The number of people who have started following you over a period of time