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The key to defining your target audience is to be as specific and as visual as possible so that your marketing message feels very personal to them, almost as if you had written to them personally.

Start by defining one specific group of people you want to reach with your marketing message. This group should be interested in your solutions and very likely willing to purchase your products or services. The more specific you can be, the better.

By defining your audience, you’ll have a group of people who are most likely to lead to conversions after encountering your campaign. Keep narrowing down this audience in as much detail as possible.

In the following sections, I walk you through how to define your audience.