Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 14

Gamification elements can be based off a number of game types that have their own gamification elements, such as trophies, badges, or rewards (see Chapter 2).

In my experience, when marketing content incorporates gamification elements, audience engagement increases. This increase in engagement means that your audience will not only remember your campaign, but also share it with their friends and family on social media. This means you have a bigger potential to increase your brand’s awareness to a far larger audience.

When you expose a gamification marketing campaign to your audience, they’ll start to think more about your brand, which can lead to a huge increase in newsletter subscriptions and can even lead to purchases of one or more products or services related to the campaign.

The most effective result of gamification marketing is that your conversion rates will spike as audiences become motivated to complete tasks for rewards.