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IN THIS CHAPTER

Seeing how gamification works in marketing

Identifying what sets gamification apart

Determining which gamification elements will work for you

Thanks to the rise of gamification, marketing campaigns around the world have become increasingly more engaging. Gamification marketing campaigns offer your audience an experience, not just content.

Building gamification elements into your marketing will give your next campaign a serious advantage. Gamification enhances user experience and increases your audience’s engagement. Another advantage of gamification is that your audience will be more inclined to interact with and share your campaign.

The application of gamification elements in business is catching on fast. Gartner research projects that more than 70 percent of Forbes Global organizations will have at least one game-based application, and that half of all companies that manage innovation processes will have “gamified” them. This opens a wonderful opportunity for you and your team to drive specific behaviors and motivate audiences to perform tasks that would require a lot of effort and time in a non-gamified campaign.

In this chapter, I look at how gamification can help with your marketing and then explore how it gives your campaign an advantage over traditional forms of marketing.