Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 37

Throughout this book, I go on a lot about rewards. After all, rewards are the ultimate goal for gamification marketing campaigns. But you can have too much of a good thing. If your audience is being rewarded for every little action, the rewards won’t mean anything. Your entire reward system, along with your entire gamification campaign, will be rendered null and void.

Try to limit the ways your audience is awarded points, badges, and rewards. By doing this, your audience will take them more seriously, and the rewards themselves will feel special.

Also, keep both the objectives and the rewards simple. Choose two or three actions that you want your users to carry out. By rewarding users for carrying out these specific behaviors, you can motivate them to do exactly what you want.