Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 41

Unless your company is in the gaming and entertainment industry, your audience may not be familiar with gamification campaigns. I see this as a major plus.

All marketing campaigns are looking for some way to create a disruption within their industries. Gamification helps to get your audience’s attention and promote your message. If you suddenly launch a game to an audience who isn’t usually presented with this type of marketing, you’ll pique their interest.

The mistake I see is assuming your audience will understand the point of the gamification elements. They won’t. To overcome this hurdle, introduce as many help elements as you can. These may include videos, FAQs, in-game instructional messages, and a chat window.

If you accomplish this goal, once-unknowledgeable audiences will see your company as the pioneer and voice of authority in gamification marketing. For me, this is the best possible result for your team’s hard work.