Читать книгу Data protection for the prevention of algorithmic discrimination - Alba Soriano Arnanz - Страница 21

Algorithms are used in order to create consumer profiles, which can be used in order to market products and services in a more efficient way.122 As the amount of information available to data brokers increases, so does the detail with which consumer profiles can be drawn. Data brokers use online information from purchases, social network profiles, general network interactions, customer support and combine it with other information from public records in order to draw very accurate descriptions of consumers, fitting them into specific categories.123