Читать книгу Selling Your Startup - Alejandro Cremades - Страница 20

Make Them Look Good

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All people on the other side of the table want to look good. They want to look good to the people to whom they report. Those people may be team leads, executives, the board of directors, investors, shareholders, and even the public. Be sure you are positioning in a way that helps them achieve that.

We'll dig deeper into some of the motivations for strategic and financial acquisitions later in this book, but here is a quick list of some of the most common:

 Acquiring data

 Acquiring revenues

 Expanding market share

 Maintaining and accelerating their growth

 Securing IP

 Acquihires to bring in better talent

 Blocking their competition

 Adding new verticals and products efficiently

 Getting a good financial deal

Selling Your Startup

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