Читать книгу Selling Your Startup - Alejandro Cremades - Страница 20
Make Them Look Good
ОглавлениеAll people on the other side of the table want to look good. They want to look good to the people to whom they report. Those people may be team leads, executives, the board of directors, investors, shareholders, and even the public. Be sure you are positioning in a way that helps them achieve that.
We'll dig deeper into some of the motivations for strategic and financial acquisitions later in this book, but here is a quick list of some of the most common:
Acquiring data
Acquiring revenues
Expanding market share
Maintaining and accelerating their growth
Securing IP
Acquihires to bring in better talent
Blocking their competition
Adding new verticals and products efficiently
Getting a good financial deal