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“Don't sell your business until you've read this book. Selling Your Startup is an essential resource founders have needed for a long time. The world is awash with advice on how to start a business, but Cremades shares practical wisdom on how to play the end game.”

—Will Glaser, Cofounder

Sold Pandora to SiriusXM for $3.5 billion

“If you thought product market fit, fundraising, and scaling your startup were challenging, M&A will make those efforts look simple. Alejandro perfectly balances both the science and art of M&A from the sell side for entrepreneurs in this book, bringing clarity to what can feel like an extremely complex process. If you're a founder or entrepreneur, add this to your must-read list.”

—Reggie Aggarwal, Cofounder

Sold Cvent to Vista Equity Partners for $1.65 billion

“Securing the right acquirer for your business, on the right terms, makes all of the difference in your vision being realized, or it being stolen and crushed. Use this resource to get clarity on your ideal target buyers and optimize the terms for lasting success.”

—Kevin O'Connor, Cofounder

Sold DoubleClick to Hellman & Friedman for $1.1 billion

“The multiples your investment in reading this book can deliver are off the charts. Beyond the difference in financial outcome it may have, it could make all the difference in what happens to your company and customers next, and the opportunities you will have as an exiting founder.”

—Duke Rohlen, Cofounder

Sold FoxHollow Technologies to Ev3 for $780 million

“I know of countless startups who could have benefited from the advice that Alejandro has collated here. I'm happy that this book now exists, so I can recommend it in the future to companies going through the stressful and often uncertain M&A process.”

—Jack Smith, Cofounder

Sold Vungle to Blackstone for $750 million

“This is an essential guide for all founders. From surviving due diligence to maximizing price and terms, to getting through the emotional roller coaster, not killing your own deal, and setting up a great new chapter in your life, put this book on top of your reading list.”

—Sandeep Akkaraju, CEOSold IntelliSense to Corning for $750 million

“I've cofounded and sold a number of companies in my career in the tech industry. It's always important to have great advice and counsel as you make these key transformative decisions. Alejandro's insight will help you develop better strategy and tactics to ace this pivotal part of the journey and get the most out of the opportunities and companies you create.”

—Drew Perkins, Cofounder

Sold Lightera Networks to Ciena for $550 million

“You've put so much into starting a company you owe it to yourself to make sure the outcome is worth it. This book will help you make the most of your exit, no matter what the circumstances of selling your business are. From now on, I'll be recommending Selling Your Startup to every entrepreneur I meet.”

—Will Herman, Cofounder

Sold ViewLogic to Synopsys for $497 million

“As you build your company and the various critical aspects—fundraising, which investors, culture, product market fit, and scale—put thought into what a successful exit looks like, as this does influence your success. This book will provide you information that can help you in your startup journey.”

—Sujai Hajela, Cofounder

Sold Mist Systems to Juniper Networks for $405 million

“Once again Alejandro Cremades brings an incredible amount of much-needed knowledge to the startup community with this work of literature. This book is extremely useful to all companies and contains viable information that can set the stage for a successful M&A. No entrepreneur should be entertaining acquisition offers or even running a fundraising process until they've read this book.”

—Lior Elazary, Cofounder

Sold EdgeCast to Verizon for $400 million

“Selling Your Startup is a must-read for all founders of funded startups. It is a credible resource that will help prepare entrepreneurs to skillfully navigate this often precarious part of the business cycle.”

—Milind Mehere, Cofounder

Sold Yodle to Web.com for $340 million

“While every M&A situation is unique, many fundamentals are universally applicable. In Selling Your Startup, Alejandro Cremades breaks an often complex process down to the basics in a way that's both accessible and logical. Whether you're new to the world of M&A or simply looking to refresh your knowledge, this book is an invaluable read.”

—Jeffrey Glass, Cofounder

Sold m-Qube to VeriSign for $250 million

“All great projects and startups begin with the end in mind. If your venture is a success, an exit is most definitely in your future. Selling Your Startup is a fantastic resource that the startup community has needed for a long time.”

—Craig Walker, Cofounder

Sold GrandCentral to Google for $100 million

“Selling a startup is the most important decision in the life of an entrepreneur. I wish we had a book like this when we were in the process of selling our company.”

—Ander Michelena, Cofounder

Sold Ticketbis to eBay for $190 million

“A startup is a very hard journey for any soul on this planet. Very very few startups get to IPOs and most need to get to a solid exit. Alejandro is demystifying the exit by giving everyone a cheat sheet to get the most from their hardships.”

—Ramu Sunkara, Cofounder

Sold Qik to Skype for $150 million

“If you have done it right, so much time, energy, sweat, tears, and sacrifice go into creating and building a startup, so it's a tragedy when the outcome falls so far short of its potential because founders simply aren't prepared for this phase. This book finally turns the tables in favor of founders. No matter where you are in your startup, read this and know Alejandro has your back.”

—Dane Madsen, Cofounder

Sold YellowPages for $100 million

“It's what you don't know that really hurts you in business. Until now, startup founders have been at an extreme disadvantage without access to this information. You owe it to yourself, your team, your investors, and customers to get equipped with this knowledge.”

—Iñaki Berenguer, Cofounder

Sold Pixable to SingTel for $26 million and CoverWallet to Aon for an undisclosed amount

“A lot has been written about how to build and scale startups, but not about the process of selling them. Alejandro has compiled the collective wisdom of hundreds of the top founders with big exits and brings it altogether in this really one-of-a-kind book that is of immense value if you are ever going through this process.”

—Luis Sanz, Cofounder

Sold Olapic to Monotype for $130 million

“Selling Your Startup is a must-read for the entrepreneur who needs to know the ins and outs of selling your business in the shark-infested waters of M&A. Alejandro's book provides you with the knowledge and insight you need to ensure you make the right decisions and optimize your opportunity. The emotional ups and downs of the process can be overwhelming so the key is to understand all your options throughout the process and plan your responses in advance so logic will prevail rather than the emotion of the moment.”

—Allan Hahn, FounderSold multiple companies for $1 billion+

“Startup founders suffer from a basic disadvantage when selling their startups. For most, it is the first time they're going through that process, while everyone else involved (corporate buyers, investors, lawyers) have repeated experience at the art of M&A. With this book, Alejandro is tipping back the scale and demystifying this process in a clear, down-to-earth, and detailed language. Highly recommended reading for startup founders and execs.”

—Eran Shir, Cofounder

Sold Dapper to Yahoo for $55 million