Читать книгу Fearless Innovation - Alex Goryachev - Страница 10

It’s time to take a breath, step back, and truly begin to understand what innovation is and what it isn’t; how it can make a difference between surviving and thriving; and how it can be applied to more than just our day-to-day jobs, but also to the transformation of our businesses, our personal and professional success, and the improved conditions of our society and planet.

The principles outlined in this book aim to do just that. They’re straightforward, timely, and actionable, no matter the size of your company or organization. Whether executing innovation through leadership and strategy; measuring innovation efforts or outcomes; building cross-functional, diverse teams; working with the entire ecosystem to capture bigger opportunities; or communicating the value of innovation to employees, partners, and beyond, such principles offer a blueprint to driving growth, creating clear measurable value, and enacting change. I have little interest in brainwashing you with innovation as a theoretical concept and prefer to explore the practical whys and hows. Throughout my life I’ve learned to question conventional wisdom, challenge authority, quickly adapt to my surroundings, and shape my own future. One might say that in the process, I’ve developed a highly functioning BS meter, which comes in quite handy when innovation is concerned. So all of the advice in this book is backed by experience, and when skepticism is necessary, you’ll see plenty of it.

This material is not scripted in line with the “innovation management” gospel or theoretical “methodologies,” those marketing phrases and complicated flowcharts that sound and look good but provide little practical substance. In many ways, I consider this guide an “antimethodology” methodology, an open process to get to the heart of innovation and show the immense impact it can have in any setting; so you won’t find any flowcharts here. What we need is to see through the BS, acknowledge the reality of unending disruption, and present innovation for what it really is.

Since my early days, I’ve learned that change happens no matter what. We have an option of embracing it through innovation or resisting it through our own denial. It’s our choice, but without open minds and focus, our attempts to create some type of meaningful impact on the world—whether in our city, communities, families, or where we work—will fall short. The only way to create a truly positive, lasting effect is by embracing change, and using it to our advantage. We all know that any lasting transformation within an organization doesn’t happen quickly, as it requires a leap of faith in addition to discipline, commitment, and creativity. It won’t always be easy, but that’s not the point: innovation is a journey, and there is simply no future without it.