Читать книгу Fearless Innovation - Alex Goryachev - Страница 20

If innovation is not top of mind, then you’re going to be left behind. Today’s unicorns can easily become tomorrow’s Blockbusters, but such a fate only awaits those companies that refuse to remain relevant. As markets continue to change even more rapidly through new technological and scientific advancements, the global social, economic, and business environment will quickly evolve as well. New demands require new responses, and challenges unique to the Fourth Industrial Revolution will surely be solved through continuous change, paving the way for the fifth revolution, sixth revolution, and so on. At the end of the day, one of the only things in this world that is permanent is change—the other is innovation.

It’s no secret that companies die, nor is it a secret as to why. As in the past, future progress can only be enabled through innovation, and businesses must take this sentiment to heart or face the consequences. It doesn’t matter what the excuse is for inaction; failure to act for any reason will produce the same negative results time and time again. That’s why a sense of urgency and duty must be instilled throughout your organization—from employee to middle manager to the CEO and the board. Still, truly embracing change and innovation may be difficult, especially if innovation has never truly been prioritized or has fallen by the wayside. Since that’s the case, there must be a leader in place to develop and drive strategies—the topic of Chapter 2.