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1 1 Schwab, Klaus, The Fourth Industrial Revolution. Geneva: World Economic Forum, 2016.

2 2 “Disney Strikes Streaming-TV Gold,” The Economist, November 12, 2020 (www.economist.com/business/2020/11/14/disney-strikes-streaming-tv-gold).

3 3 Microsoft, “AXA Ensures Innovation in Digital Customer Service and Empowers Employees with Microsoft 365,” November 13, 2019 (customers.microsoft.com/de-DE/story/765562-axa-insurance-m365-casestudy).

4 4 Tapadinhas, Joao, and Idoine, Carlie, “Citizen Data Science Augments Data Discovery and Simplifies Data Science,” December 9, 2016 (www.gartner.com/en/documents/3534848).

5 5 Loth, Alexander, Visual Analytics with Tableau. Hoboken, NJ: John Wiley & Sons, 2019.

6 6 The Digital Strategy Big Picture Template is available online within the Supplementary Material section on the Decisively Digital companion website: www.decisivelydigital.org/supplementary-material/.

7 7 “Gartner's Big Data Definition Consists of Three Parts, Not to Be Confused with Three ‘V's,” Forbes, www.forbes.com/sites/gartnergroup/2013/03/27/gartners-big-data-definition-consists-of-three-parts-not-to-be-confused-with-three-vs/